Partner at Expa

A startup studio that works with founders to create new products and services, and build teams to scale them as independent companies.

Companies / Projects / Investments


Startup Studio

Oct ’16 — Current · Partner
Mar ’13 — Sep ’16 · Head of Design

Expa is a startup studio, a company that creates new companies. It was founded by Garrett Camp, co-founder of Uber, to work with proven founders to develop and launch new companies. After 10 years designing and building consumer services, the Expa team has identified many techniques that help create successful companies. Vítor currently leads design, product, branding, and prototyping efforts for multiple stealth companies. Expa raised $150M to invest between $500,000 and $2M in new startups.



Food for delivery

Aug ’15 — Current · Advisor

Ando is Momofuku’s delivery-only restaurant in NYC. Ando is rethinking restaurants in a world dominated by mobile technology. Their menu features everything from cheesesteaks and chicken tenders to mapo tofu and chicken teriyaki, not to mention cookies by Milk Bar. As its Founding Designer, Vítor led the charge to design Ando’s customer experience from order to delivery and helped recruit a team of designers and engineers.



Operator finds it for you

Jun ’14 — Jun ’15 · Advisor
Jun ’13 — Jun ’14 · Founding Designer

Operator is a request network that connects consumers with in-store operators through a messaging platform. Vítor was deeply involved in the foundation of the company alongside Robin Chan and Garrett Camp. Vítor designed the first prototype for the product, and help set the tone and vision for the product. Operator recently raised a $10M Series A round from Greylock Partners.


Specialized Types

Investment & Advisory Group

Nov ’15 — Current · Investor

Specialized Types is a hybrid co-investment and advisory group. They get involved with startups by making small investments alongside world class VCs — Accel, Benchmark, CRV, Foundation, Greylock, Homebrew, Index, KPCB, Obvious, Redpoint, Sherpa, True and others. The group consists of deeply technical folks with different areas of expertise, spanning all layers of the modern tech stack from bare metal to pixel. They help startup founders in all technical aspects — including informal technical advice about stacks and architectures, hiring for senior technical roles, and access to a large network of star engineers.



Venture Capital

Jan ’13 — Current · Advisor

Monashees Capital is the leading technology venture capital firm in Brazil. Their investments include Peixe Urbano, ContaAzul, EmpregoLigado, VivaReal, Baby.com.br. Vítor works with many portfolio founders to help them embrace design as a competive advantage. Monashees has recently launched its seventh vehicle with a $140M target.



Modern visitor registration

Jan ’14 — Jan ’16 · Advisor
Jan ’13 — Jan ’14 · Co-founder

Envoy is the new standard for visitor registration. It brings security, efficiency and elegance to corporate front desks and lobbies. Customers include Tesla, Airbnb, Uber, Pinterest, Yahoo!, Medium, GoPro, and many of others. Vítor founded the company and headed up design and product efforts during its early days. Envoy raised a $15M Series A round from Andreessen Horowitz.



Your dining concierge

Oct ’13 — Mar ’14 · Designer

Reserve is your personal dining concierge. With just a few taps, Reserve enables a more seamless experience, from getting the table you want to paying effortlessly at the end of the meal. As part of Expa’s partnership with the company, Vítor designed Reserve’s initial mobile experience and helped direct its branding efforts. Reserve raised a $15M Series A round from multiple investors.



The best places in the world

Jan ’13 — Jan ’14 · Founding Designer

Spot is your guide to the best places in the world for you according to the friends and experts you trust. Spot now has more than half a million expert reviews covering hundreds of cities and dozens of countries, and thousands more are added every day. Spot raised $2M from investors including SV Angel.



What’s Happening?

Apr ’08 — Dec ’12 · Designer

Vítor joined Twitter as its first Designer in 2008, when the company had only 15 employees. He had the opportunity to work alongside founders while leading Twitter’s first major redesign in 2008. During the subsequent period of 4,5 years, he helped simplify and evolve the Twitter product into what it is today. Left in December 2012, after having become the second longest tenured employee at the company. TWTR's market cap stood at $24.5B on its first trading day at NYSE.



Latin America

Aug ’08 — Dec ’08 · Designer

As a consultant, Vítor designed products for Yahoo’s Innovation Cell in Latin America. Using lean agile principles, his team built a series of consumer products in the publishing market. Meme, a lightweight blogging tool, went from an idea to live product in less than 3 months. In addition to Latin America, it ended up being released in five additional fast-growing emerging markets.



Latin America

Aug ’06 — Aug ’08 · Designer

Globo Corporation is the largest media conglomerate in Latin America and among the biggest in the world. Vítor brought social and web 2.0 initiatives to the company by developing Facebook and OpenSocial applications. Vítor designed and helped build the GloboEsporte.com Orkut app, which in December ’08 achieved over 1.5 million active users.



Design Studio

Jan ’00 — Aug ’06 · Founder & Designer

Vítor started his own design studio in Brazil at the age of 12. As a freelancer, he had the opportunity to work with local and international clients, including 280 North and Huge Inc.

Stay In Touch

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Vitor Lourenco